Content marketing is a long-term branding strategy that positions your company as the subject matter expert.
With content marketing, you are not trying to advertise and sell your products directly, but rather you are providing value to your target customers by giving them helpful information regarding a particular topic. Therein, you cultivate a relationship that is founded on trust and the perception of your brand as an expert.
Blogs articles. Listicles. Social media posts. Explanatory videos. Newsletters. Infographics. Free guides and e-books.
These are just some examples of the types of content that you can share with your potential customers.
Content Marketing Strategy
Content Management And Production
Branding And Marketing Consultancy
My strength lies in translating complex concepts (e.g. cryptocurrencies and blockchain, or marketing 101) into simple and digestible messages for the layman. My presentations are further enhanced with supplementary graphics that I develop on Sketch or Photoshop.
These were also what sparked me onto my writing journey, which involved publishing a book on Amazon to share about cryptocurrency investing. I also run a FREE MONTHLY CRYPTO NEWSLETTER, where I share investing and trading insights.