What is content marketing?
Content marketing is a way for companies to engage their tribe, their loyal followers, their community. By providing tons of free helpful information to your target customers, you develop deep, lasting relationships with them, which will propel your brand in the long run.
1. Share about cryptocurrency and crypto investing with others, and 2. Complete the publishing experience entirely by myself.
– The project took 6 months, cycled across 3 major revisions and many minor edits.
– Available in e-book and print book format on Amazon, and sold around 40 copies in the first three months.
– Wrote and edited on Pages, marketed on Medium and newsletter, designed on Sketch and InDesign, and formatted the book on Kindle Create and Pages.
CRYPTO EDUCATIONAL GUIDE
1. Create an informative guide to supplement the Cryptocurrency board game, so as to 2. Educate users on crypto concepts, 3. Fit into the style of existing CGS’s educational guides
– Covered 8 main crypto topics across 4 X A5 pages.
– Completed over three iterations, with one major revision after the first draft.
– Wrote, edited, and formatted using InDesign.
Preview of the educational guide.
Branding, Identity, Website Design
1. Develop a style guide for a chocolate cake brand, that 2. Incorporates simplicity, and homeliness, and 3. Come up with other company elements that incorporates the brand
– Recommended and implemented colour scheme, which is incorporated into brand design and colours.
– Font selection and pairing for use in brand designs.
– Implemented Invoice and Ordering system.
– Designed web architecture, keyword research, and edited web copies for SEO.