What is content marketing?

Content marketing is a way for companies to engage their tribe, their loyal followers, their community. By providing tons of free helpful information to your target customers, you develop deep, lasting relationships with them, which will propel your brand in the long run.


PAST PROJECTS

 
Design of the actual book cover, inspired by Alice’s White Rabbit. Flat illustration design done on Sketch, photo adapted from  Thought Catalog, Unsplash .

Design of the actual book cover, inspired by Alice’s White Rabbit. Flat illustration design done on Sketch, photo adapted from Thought Catalog, Unsplash.

Objectives:
1. Share about cryptocurrency and crypto investing with others, and 2. Complete the publishing experience entirely by myself.

The Project:
– The project took 6 months, cycled across 3 major revisions and many minor edits.
– Available in e-book and print book format on Amazon, and sold around 40 copies in the first three months.
– Wrote and edited on Pages, marketed on Medium and newsletter, designed on Sketch and InDesign, and formatted the book on Kindle Create and Pages.

 
 

CRYPTO EDUCATIONAL GUIDE

In collaboration with Capital Gains Studio.

Objectives:
1. Create an informative guide to supplement the Cryptocurrency board game, so as to 2. Educate users on crypto concepts, 3. Fit into the style of existing CGS’s educational guides

The Project:
– Covered 8 main crypto topics across 4 X A5 pages.
– Completed over three iterations, with one major revision after the first draft.
– Wrote, edited, and formatted using InDesign.

Preview of the educational guide.

 
 

Branding, Identity, Website Design

Style guide and designs for  That Chocolate Cake , designed on Sketch.

Style guide and designs for That Chocolate Cake, designed on Sketch.

Objectives:
1. Develop a style guide for a chocolate cake brand, that 2. Incorporates simplicity, and homeliness, and 3. Come up with other company elements that incorporates the brand

The Project:
– Recommended and implemented colour scheme, which is incorporated into brand design and colours.
– Font selection and pairing for use in brand designs.
– Implemented Invoice and Ordering system.
– Designed web architecture, keyword research, and edited web copies for SEO.